Building Your Social Identity Through Online Media Marketing
SOCIAL MEDIA, IN TODAY’S WORLD, PLAYS A VITAL ROLE AND IT IS HERE TO STAY. IT’S HIGH TIME FOR MARKETERS TO MAKE THE BEST OUT OF IT.
COST EFFECTIVE FORM OF DIRECT MARKETING
Social media marketing is really cost effective when compared to other conventional forms of marketing. Here, the ad campaigns cost far lesser than TV, print, banner, or telephonic advertisements/marketing.
DIRECT TARGETED TRAFFIC TO YOUR WEBSITES AND BLOGS
Social media is a powerhouse of online traffic. If you have written a niche specific blog, say on Basketball, you just need to set up a Facebook ad campaign targeting only those who actually have shown some interest in Basketball. This will also improve your website’s Click-Through Rate.
CONTENT GONE VIRAL CAN MAKE YOU FAMOUS OVERNIGHT
Millennials are watching, reading, and sharing interesting stuff online everywhere. If you somehow make a content which can roll a couple of eyeballs at the start, you are good to go. There are several examples when people have gained fame overnight and became sensations.
BUILDING A BRAND NAME IS EASIER WITH THE HELP OF SOCIAL MEDIA
Social media gives you a direct connection to your users, consumers, or customers. You can directly talk to them and make them a part of your brand. This way, building a brand name becomes easier when you already have ears listening to your pitch.
WHAT IS SO AMAZING ABOUT SOCIAL MEDIA AND HOW CAN WE LEVERAGE IT IN OUR MARKETING STRATEGIES?
No matter if it’s a small or a big product, using social media as a marketing tool can help you grow your brand and generate great revenue. Social media marketing is extremely underrated and people usually don’t understand how much potential it has for the up and coming products, brands, services, and industries.
According to certain reports, 50 per cent of small businesses are not even using social media as a marketing platform, while this is one of the most cost-effective marketing platforms with the potential for enormous profits.
Millennials spend most of their time on Facebook, Instagram, Twitter, and other social media platforms, and why wouldn’t they? We get to see new people, read crazy stories, get glimpse of amazing pictures, videos and that too – for free!
Coming to the business end, companies are now shifting a lot of their marketing goals towards social media. As per the Social Media Examiner, 96 per cent of marketing professionals are participating in social media marketing.
-By Ashutosh Mitra